Anu Dogra - Founder and Visionary
Former corporate brand strategist who chose alignment and care. Guides Yā'lei as a living philosophy where matter remembers light. Her work unites science, energy, and artistry to create rituals that restore coherence in the human field.
Krishan Dass Chauhan - Co Founder and Architect of Craft
Custodian of purity and material truth. Oversees sourcing, formulation integrity, and artisanal precision. Believes beauty is a discipline of honesty and that luxury is attention made real.